SYNERGY OF KNOWLEDGE AND INNOVATION AN OVERVIEWOF ADVANCES AND CHALLENGES IN INTEGRATED BUSINESS MANAGEMENT

Nesterak, J., Kołodko, A. (ed.) (2024). Marketing and Finance: Synergy of Knowledge and Innovation An Overview of Advances and Challenges in Integrated Business Management. Workshop assignments of students Marketing and Market Communication Program at Krakow University of Economics. Cracow: Krakow School of Controlling Association.